Building sponsorship reports can be challenging, especially when working across multiple Email Service Providers (ESPs) and consolidating data from newsletter sends and ad performances. Sponsy’s ESP Integrations module streamlines this process by allowing seamless integration with your preferred ESPs, automating data collection, and simplifying report generation.

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How does it work?

After connecting to your chosen ESP, Sponsy retrieves pertinent data—such as opens, sends, and clicks—for specific newsletter sends. This data is matched with the links you’ve designated in a slot, filtering out non-essential information to generate a comprehensive slot metric report for you and your sponsor.

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Connect your favorite ESP

To link your ESP with Sponsy, navigate to the Workspace Settings > Integrations page. Here, select your ESP and follow the provided instructions to supply the necessary credentials. Depending on the ESP, this may involve OAuth processes or a combination of client IDs and secrets. Rest assured, all data is securely encoded and stored within our systems.

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If your ESP isn’t listed, please contact us at [email protected], and we’ll explore integration possibilities.

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Once you select your favorite ESP you will see some instructions with the information we need from your ESP in order to connect to it.

Some ESPs do offer OAuth processes others a combination of client ID and secrets in order to connect to it. This data is properly encoded and secured in our systems.

Associate your ESP with a Publication

Sponsy enables the management of multiple publications and ESPs, facilitating business scalability and growth. Once your ESP is connected to your Sponsy account, configure it via the publication settings page:

  1. In your publication’s Ad Calendar, go to Publication Settings.

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  1. Select the ESP option on the sidebar.